Hi there, and thanks for visiting.
I've been writing creatively since I was eleven years old.
I have a curious journalistic mindset, and I am an empath by nature. This compels me to dig deep to uncover your magic, and drives me to thoroughly understand your audience and what makes them tick. Doing justice to your story is so important to me: I haven't done my job correctly unless that story resonates with those who matter.
I am passionate about mental health, education, levelling the playing field and being kind to our planet. I keep Nelson Mandela's words close by to remind me why I'm here - "A good head and a good heart are a formidable combination. But when you add to that a literate pen or tongue, then you have something very special."
Aside from writing, I get energy from being around people. Connection is everything, so let's connect.
Hope to see you soon.
Rachel
647-239-6240
Academics and scientists at the International Development Research Centre are passionate about their work, enabling research within developing nations to help these countries reach the UN Sustainable Development Goals by 2030.
During COVID-19, the challenge was articulating this crucial work in a way that resonates with global internal and external stakeholders.
Strategy 2030 did just that.
A significant percentage of global greenhouse gas emissions comes from operating commercial properties.
RYCOM helps Canada's largest commercial real estate owners link their entire portfolios through smart technology to minimize carbon footprints and decrease costs.
The Senior Leadership Team at RYCOM facilitates executable visions and strategies with clients' executive leadership. My role is articulating these strategies to serve as Northern Stars within the organizations.
George Floyd's murder on May 25, 2020 gave birth to #BlackLivesMatter and the movement towards anti-black racism globally.
Markham, one of Canada's most diverse cities, engaged the black community to eradicate black and all other forms of racism. Under the guidance of Richard Picart, award-winning Digital Marketing Professor and Fractional CMO, I helped document the journey.
COVID-19 made the world realize that health is wealth. More than ever, benefits plans are a core instrument for keeping the best and the brightest.
PBI Actuarial Consultants facilitated a research study among 192 unions and multi-employer benefit plan providers to illustrate how benefit plans can deliver maximum benefit to workers, within cost. I helped them share their story.
In 2017, an intentional, malicious and sustained Distributed Denial of Service (DDoS) attack disrupted the online pilot of the Ontario Secondary School Literacy Test (OSSLT) for grade twelve students.
Canadians prioritize health and education.
The Stakeholder Relations Strategy I researched and crafted helped the Agency understand the core priorities of every stakeholder group in Ontario, to ease concerns.
When the President of one of Canada's top pension plans said, "I know the best ideas are being shared on the elevators, and I'm not hearing them," I helped launch and facilitate the organization's first global online brainstorming session to refine the company's mission, vision and values and investment strategy in the context of a changing global environment.
This initiative won two major communications awards in 2015 — a Silver Leaf Award of Excellence from the International Association of Business Communicators and the Canadian Internal Communications Campaign of the Year from the Canadian Public Relations Society.
Annual Reports
Award Submissions
Bylines
Blog Posts
Drip Campaigns
e-Books
Editorial Submissions
Employee Newsletters
Executive Summaries
Key Messages
Matte Stories
Newsletters
News Releases
Pitch decks
Q&As
Sustainability Reports
Video Scripts
White Papers
Bell
DAREarts
DeCosta Worldwide
Economical Insurance
Education Quality and Accountability Office (EQAO)
Girl Guides of Canada
Healthcare of Ontario Pensio Plan (HOOPP)
Kraft Canada
Investment and Wealth Institute
iTP Biomedica
Magyar, Bogle & O'Hara LLP
Manulife Financial
The City of Markham
McMillan LLP
Nestle
OPTrust
Ontario Teachers' Pension Plan (OTPP)
Rogers
RYCOM
Sun Life Financial
TELETOON
Telus
Rachel worked with JSA to fulfill a short-term requirement during an intensely busy time for the organization and our clients. During this time, Rachel developed technical content and thought leadership materials in support of a range of global data center and telecom clients. Rachel also worked as a part of the account team to provide strategic direction and client management.
The tech and telecom industries are multi-layered and complex and Rachel embraced the opportunity to dig into highly technical material in an effort to produce content that was on message and relevant to the desired target. Rachel researched extensively for each piece that she crafted, whether it be a byline article, a press release, a blog, or an award submission. This effort ensured that she was able to successfully deliver against the objectives of our clients' executive leaders.
Rachel presents impeccably in front of clients and quickly earns their trust and respect. She is also highly committed to her teams and clients and works hard to deliver her best whatever the task may be. Rachel is a pleasure to work with and I look forward to the opportunity to work with her again soon. I recommend her highly.
- Barb Mitchell, EVP, Strategy and Global Markets at Jaymie Scotto and Associates
Rachel is amazing. DECOSTA worked with her on a C-Suite targeted content marketing project for a North American fintech brand. The initiative included client interviews, research, composition, creatives and video production. Her work exceeded expectation concerning subject matter depth and accuracy in hitting the target audience. Rachel presents exceptionally well, knows the right questions to ask (and is not afraid to ask them), and is gifted at translating others' complex subject matter expertise into materials that resonate and sell. Aside from this, she's fabulous to work with and my go-to voice when developing senior level content.
- Richard Picart, Fractional CMO, Professor of Digital Marketing, University of Toronto
Rachel is an excellent writer and communicator. More importantly, she serves as a strategic partner who is deeply committed to her client's success. Her expertise, energy and creativity make her an asset to any project.
- Karen Danylak, VP Corporate Affairs and Corporate Secretary, OPTrust
Rachel was an invaluable partner in the planning and execution of Ontario Teachers’ Pension Plan’s first live, online employee chats. Her hard work, dedication, creativity and strategic input were key reasons the chats won two major communications awards in 2015 — a Silver Leaf Award of Excellence from the International Association of Business Communicators and the Canadian Internal Communications Campaign of the Year from the Canadian Public Relations Society.
- Debra Hanna, Retired Director, Internal Communications, OTPP
Rachel is a strong writer with excellent communication skills; I worked with her on pension communications, which involves making complex, technical subject matter clear, easy to understand, and more engaging for pension plan clients. She's a great team player and a pleasure to work with.
- Martin Biefer, Retired Director of Public Relations, HOOPP
Rachel was brought into iTP to develop a marketing communications strategy and to execute on our corporate website. Ours is a complex start-up work environment where academia, the medical community, science and innovation intersect. It involves complex subject matter (diagnostic tools for cancer and other complex illnesses), which Rachel had no previous experience with. I was impressed with Rachel's drive and ability to translate complex subject matter material into understandable terms. Further, her research and relationship building capabilities are exceptional. In a start-up environment where budgets are limited, repurposing what already exists and building allegiances to help further your mandate is key. Rachel is adept at these functions. I would highly recommend Rachel when you need a change agent with solid research, strategy, writing and business development skills.
- Dr. Ken Hughes, PhD, CEO, iTP Biomedica
Rachel consulted to EQAO while I was Interim CEO, at a time of significant change and transformation. Rachel swiftly and easily developed positive relationships throughout our 100+ person organization to properly understand our mandate, how we compile our data and the value of EQAO data in improving student outcomes. She exercised creativity and out-of-the-box thinking in identifying new ways to broaden public awareness of EQAO and helped secure positive media coverage through identification and pursuit of new media opportunities. Lastly, and perhaps most importantly, in every piece she crafted, from letters to concerned parents to key messaging documents, she ensured EQAO's brand as an organization vested in the academic success and wellbeing of every child in Ontario, was properly represented. I highly recommend Rachel.
- Dr. Richard Jones, PhD, Retired Interim CEO and Former Chief Assessment Officer, EQAO
Rachel is an imaginative professional with great ideas and enthusiasm to match. She came into our law firm and soon knew more about us than we did. Her strategic plan is straightforward and workable. I strongly recommend Rachel. Great value and a pleasure to work with.
- Will O'Hara, Managing Partner at Magyar, Bogle & O’Hara LLP
Rachel's consulting work with my law firm was a real eye-opener. She digs deep, asks incisive questions, and draws out memories, experiences, and ideas that you realize actually form the basis of how you should be marketing yourself and what you should be striving for. She is a consummate professional, very likeable, positive, and fantastic to work with. No matter your organization's size, goals, budgets, or industry, Rachel will help you become better and think about your business in a way you haven't before, as you look into endless possibilities in the future. Even something as "mundane" as a law firm!
- Kalman Magyar, Managing Partner at Magyar, Bogle & O’Hara LLP
Rachel Pinnington is my go-to writer for three important reasons. 1) Rachel thinks strategically, structures effortlessly and crafts her words with purpose, and meaning. 2) Rachel is a seasoned professional. I have sadly tested Rachel too many times with impossible deadlines and less than perfect briefs. She takes all of this in stride and still manages to deliver to her standards, and mine, without compromise. 3) Rachel is a single Mom who has carved out her place, in a crowded marketplace. She deserves your business.
- Tony Chapman, Host of Chatter that Matters Radio Show and Podcast
647.239.6240
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